The Truth About Greenwashing. Greenwashing is a term that is being loosely thrown around by companies to give consumers the impression that they are environmentally friendly, when in fact, they are not.It seems that almost all companies (95%) that claim to be eco friendly are greenwashing in some form or another. They are tricking the consumer by “empowering” them with the wrong information. For example, a company may claim its product to be chromium free. When in fact, chromium wasn’t a needed ingredient for the products manufacturing.